"You couldn't hit the broadside of a barn..."

As the Hispanic creative lead on several campaigns for New York Lottery, worked in partnership with the general market team in developing the creative to suit both markets. For the Hit One Million game spot below the challenge was to adapt the general market campaign which was built of American hyperbolic terms and make sure they ring true for the hispanic community.  The work on TV also applied to several radio spots.

spanish TVC

ENGLISH TVC