"LET’S DO IT PRACTICALLY."

For several projects under the Rubbermaid brand, we approached the production in a practical way - a bit novel these days, allowing the creative to stand out among the more expected digitally rendered output, getting the visceral, and memorable, reaction we were looking for.

For The Rubbermaid Lunch container line, it was important to bring the main benefits of the product - some serious leak proof lids and temperature control containers - to life, and understanding our target was one that looked for order and control, we chose to do so in the most visceral way possible.

For the Rubbermaid Commercial Products line, we followed the brand’s playful tone to continue to disrupt with what could have been boring B to B communication - the practical approach also serving to show the product in action.